Author: plariis Editor

An eye in the Sky

In this, we elaborate on our experience of working with a startup in the logistics industry, an industry which has been lagging behind in the curve of digitalization. here we will give you the insights that we drew from this project and the important information we gathered.

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Market-Opportunity – Market-Opportunity The Experiential route to Engagement

Introduction Identifying customer engagement as a grey area in the marketing domain, our client, a young product company wanted to tackle this issue through efficient and effective use of digital technologies. They had a sense that the market for SaaS based solutions in the customer engagement space had great potential in the digital era of consumerism and wanted to identify where and how they could bring value to this ecosystem. They brought ...

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Business Model Transformation – Business Model Transformation Challenging the accepted norms | Enabling digital finance

  Introduction   Our client, a fintech startup, observed inefficiencies in lending practices broadly accepted as ‘standards’ across the financial services sector. Despite the adoption of technology in the broader financial services industry for the better part of two decades, the scope for improvement was significant. This led to the logical conclusion that there was a notable opportunity for ‘Business Model Transformation’. The client’s objective was to disrupt these archaic practices through the deployment ...

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Market-Intelligence – Market-Intelligence Building a Collaborative ecosystem

Introduction   With technology redefining the way we work, our client a product startup identified that workplaces need not necessarily conform to a physical location. As a result, they identified the need for a digital productivity tool that was targeted primarily at start-ups and SMB’s. Plariis was brought on board by the client to identify market trends, the competitive landscape, and the potential for growth for their proposition. Engagement   A digital workplace is the ...

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Growth Stage Investing

Growth Stage investments are probably the most well-defined stage of Venture Capital financing and largely focuses on the quantum of funds and their intended use. Click below to view some attributes that investors look for when investing in growth-stage companies!

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Early Stage Investing

How investors assess the potential in an early-stage startup and Key factors that affect the investment decision: Click below to view some early-stage investing represented by smaller VC who identify their start-up targets who generally have a tested prototype and deployed their plan into action.

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The Ideation Stage of a Startup – Part 2 : Journey from an Idea › Concept › Opportunity

Introduction : In Part one of the Ideation stage, we discussed what an idea means to a founder and how one can assess its strength on certain preliminary parameters. If your idea passes through the initial filtering process, the next step is to develop it into a concept following which the concept is put to test to discover the opportunity it holds. In this post, we’ll unravel the transformation process of an ...

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The Ideation Stage of a Startup – Part 1 : Looking at an Idea through the lens of a founder

Introduction   This is the first piece of our Founder-first series that journeys through the five major stages of a startup – Ideation, Analysis, Planning, Execution and Growth. The Ideation stage can be defined as the transformation of an idea into a concept and then into an opportunity. How a founder thinks about an idea, how they approach it and how they explore it is what differentiates an entrepreneur from the others. In this ...

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TATA Super App

Dawn of the Super App – Why Tata’s latest acquisition has made everyone sit up and take notice?

Introduction :    Tata is in the last leg of signing the dotted line on its much-talked-about deal with India’s largest online grocer, Bigbasket. The deal will give Tata Digital—Tata’s endeavor to build a digital ecosystem for Indian consumers and businesses—a 68% stake in the e-grocery startup for Rs. 9,500 crore. The 153-year old Tata Group is also on the verge of finalizing another deal with e-pharmacy 1mg for a $200-$250 million ...

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