Customer Insights

Market-Opportunity – Market-Opportunity The Experiential route to Engagement

Introduction Identifying customer engagement as a grey area in the marketing domain, our client, a young product company wanted to tackle this issue through efficient and effective use of digital technologies. They had a sense that the market for SaaS based solutions in the customer engagement space had great potential in the digital era of consumerism and wanted to identify where and how they could bring value to this ecosystem. They brought ...

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Business Model Transformation – Business Model Transformation Challenging the accepted norms | Enabling digital finance

  Introduction   Our client, a fintech startup, observed inefficiencies in lending practices broadly accepted as ‘standards’ across the financial services sector. Despite the adoption of technology in the broader financial services industry for the better part of two decades, the scope for improvement was significant. This led to the logical conclusion that there was a notable opportunity for ‘Business Model Transformation’. The client’s objective was to disrupt these archaic practices through the deployment ...

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Market-Intelligence – Market-Intelligence Building a Collaborative ecosystem

Introduction   With technology redefining the way we work, our client a product startup identified that workplaces need not necessarily conform to a physical location. As a result, they identified the need for a digital productivity tool that was targeted primarily at start-ups and SMB’s. Plariis was brought on board by the client to identify market trends, the competitive landscape, and the potential for growth for their proposition. Engagement   A digital workplace is the ...

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